It is The National Cinema Museum of Torino. And yet it’s not a museum. At least not in the traditional sense of the term. Those of you who have already visited it understand what we mean. And those of you who are planning on visiting it will be surprised to discover what a special and unique place it is.
The Museum is one of the most important of its kind in the world thanks to it vast collection and the many different scientific and educational activities it carries out. But what makes it truly unique is its special exhibit setup. The museum is located inside the Mole Antonelliana, a bizarre and fascinating monument which is the symbol of the City of Torino. And the various areas inside the Mole Antonelliana were the starting point for the Swiss set designer François Confino who, with talent and imagination, multiplied the museum’s itineraries. He created a spectacular presentation that offers visitors continuous and unexpected visual and acoustic stimuli, just like when we watch a film that involves and moves us.
The Museum is more than a museum and whoever enters it isn’t just a visitor but also an explorer, an author, an actor, a spectator… to whom the Museum offers the emotions of an experience we hope won’t be easily forgotten.